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Consumer brand holding company

We acquire, build and scale consumer brands.

TruNutra LLC is a privately held portfolio company operating 12 brands across wellness and consumer electronics, with $30M+ in annual revenue.

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Capabilities

An integrated operating platform.

$30M+

Growth Marketing

Paid acquisition, creator partnerships and lifecycle marketing.

50+

Operations

Sourcing, supply chain, fulfillment and customer care.

Since 2018

Track Record

Scaling direct-to-consumer brands since 2018.

Tested

Quality Assurance

Third-party testing and audited manufacturing partners.

Milestones
2018

Founded

First brand launched.

2020

In-House Creative

Creative and media brought in-house.

2022

Portfolio Expansion

Multi-brand, multi-channel growth.

2024

Data Infrastructure

Proprietary analytics platform.

2026

Today

12 brands across two divisions.

Principles

Disciplined growth. Lasting value.

Product Integrity

Rigorous standards from sourcing to shipment.

Capital Efficiency

Self-funded since inception.

Customer Experience

Dedicated support, available 24/7.

Long-Term Value

Built for retention and repeat purchase.

Analytics

Data-driven decision making.

Proprietary tools give us full visibility from acquisition to retention.

Live

Assay

Customer analytics and attribution.

2027

Ledger

Retention and CRM platform.

12Portfolio brands
$30M+Annual revenue
8Years of operation
2M+Customers served
Portfolio

Portfolio companies.

FILE TRN-01Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-02Electronics
Revenue
Launched
Channel
Redacted
FILE TRN-03Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-04Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-05Electronics
Revenue
Launched
Channel
Redacted
FILE TRN-06Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-07Electronics
Revenue
Launched
Channel
Redacted
FILE TRN-08Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-09Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-10Electronics
Revenue
Launched
Channel
Redacted
FILE TRN-11Wellness
Revenue
Launched
Channel
Redacted
FILE TRN-12Wellness
Revenue
Launched
Channel
Redacted

Interested in a partnership or acquisition?

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Questions

FAQ

What categories does TruNutra operate in?+

Wellness and consumer electronics, sold direct-to-consumer and through select retail partners.

Is TruNutra acquiring brands?+

Yes. We evaluate established brands with strong products and loyal customer bases.

Does TruNutra work with outside partners?+

Yes. We partner with manufacturers, creators and affiliates across our portfolio.

Contact

Get in touch.

For acquisitions, partnerships and media inquiries.

Email contact@trunutra.llc
Legal

Privacy Policy

Last updated: September 28, 2026

TruNutra LLC ("TruNutra," "we," "us") respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have.

1. Information we collect

2. How we use information

3. How we share information

We do not sell or rent your personal information. We share it only with service providers who help us operate this website (such as hosting and analytics), with professional advisers under confidentiality obligations, when required by law, or in connection with a merger, acquisition or sale of assets.

4. Data retention

We keep personal information only as long as needed for the purposes described above or as required by law.

5. Your rights

Depending on where you live, you may have the right to access, correct, delete or restrict use of your personal information, and to opt out of certain processing. California residents have rights under the CCPA/CPRA, and residents of the EEA and UK have rights under the GDPR. To make a request, email contact@trunutra.llc. We will not discriminate against you for exercising your rights.

6. Security

We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission over the internet is completely secure.

7. Children

This website is not directed to children under 16, and we do not knowingly collect their personal information.

8. Changes

We may update this policy from time to time. The "Last updated" date above shows when it was last revised.

9. Contact

TruNutra LLC, 30 N Gould Street, Sheridan, Wyoming 82801 · contact@trunutra.llc
Legal

Terms of Use

Last updated: September 28, 2026

These Terms of Use govern your access to and use of this website, operated by TruNutra LLC. By using the website, you agree to these terms. If you do not agree, please do not use the website.

1. Use of the website

You may use this website for lawful, informational purposes only. You agree not to interfere with its operation, attempt unauthorized access, scrape or copy its content at scale, or use it in any way that violates applicable law.

2. Intellectual property

All content on this website, including text, graphics, logos and design, is owned by or licensed to TruNutra LLC and protected by intellectual property laws. You may not reproduce, distribute or create derivative works without our prior written consent.

3. No offer or advice

Nothing on this website is an offer to buy or sell any business, security or asset, or constitutes financial, legal, tax or investment advice.

4. Third-party links

This website may link to third-party sites. We are not responsible for their content, policies or practices.

5. Disclaimer of warranties

The website is provided "as is" and "as available," without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement.

6. Limitation of liability

To the fullest extent permitted by law, TruNutra LLC and its members, managers, employees and affiliates will not be liable for any indirect, incidental, special, consequential or punitive damages arising from your use of the website.

7. Indemnification

You agree to indemnify and hold harmless TruNutra LLC from any claims, losses or expenses arising from your violation of these terms.

8. Governing law

These terms are governed by the laws of the State of Wyoming, without regard to its conflict of law rules. Any dispute will be resolved exclusively in the state or federal courts located in Sheridan County, Wyoming.

9. Changes

We may revise these terms at any time. Continued use of the website after changes are posted means you accept the revised terms.

10. Contact

TruNutra LLC, 30 N Gould Street, Sheridan, Wyoming 82801 · contact@trunutra.llc
Legal

Cookie Policy

Last updated: September 28, 2026

This policy explains how TruNutra LLC uses cookies and similar technologies on this website.

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They help the site work and help us understand how it is used.

2. Cookies we use

We do not use cookies to sell your personal information.

3. Your choices

You can accept or decline non-essential cookies using the banner on this site, and you can block or delete cookies through your browser settings. Blocking some cookies may affect how the website works.

4. Contact

Questions about cookies can be sent to contact@trunutra.llc.
Legal

Disclaimer

Last updated: September 28, 2026

The information on this website is provided by TruNutra LLC for general informational purposes only.

Company information

Figures and descriptions of our business, including revenue, brand count and operating history, are approximate and provided for general context. They may change without notice and should not be relied on for any investment or transaction decision.

Forward-looking statements

Statements about future plans, products or platforms are forward-looking and subject to risks and uncertainties. Actual results may differ.

Portfolio brands

Each portfolio brand operates under its own terms, privacy policy and product information. Product-specific questions should be directed to the relevant brand. Statements about dietary supplements have not been evaluated by the Food and Drug Administration, and those products are not intended to diagnose, treat, cure or prevent any disease.

Trademarks

TruNutra and the TruNutra logo are trademarks of TruNutra LLC. All other trademarks belong to their respective owners.
Legal

Accessibility Statement

Last updated: September 28, 2026

TruNutra LLC is committed to making this website accessible to everyone, including people with disabilities.

Our standard

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. The site supports keyboard navigation, screen readers, reduced motion settings and both light and dark display modes.

Feedback

If you have difficulty using any part of this website, email contact@trunutra.llc and we will work with you to provide the information you need in an accessible format.